Ever wondered why you have this bag is called so? Okay, to be honest I had not I asked that question until I read an article on Charles de Gaulle [France].
I took a magazine that gave you before entering the airplane, "Etenderé something?" I thought, since I know some French, but to understand both as a fashion magazine? I doubt it .. But to my surprise, it was translated into English, so I understood it better, and I found it interesting how I have translated and I will write:
- The Downtown White please - that's what you need in a few minutes to have the desired bag on the counter. Before
, bags were identified depending on which celebrity take them, of course there are exceptions like the Chanel 2.55 or Dior Lady D, but today the market is filled with new models every season and have decided to identify firms their products. "Before it was the brand name that became popular" - says Catherine Newey, director of the department of luxury accessories Printemps in Paris. "Women wanted a Dior or Chanel bag, it is more likely to ask for a specific model, now is not the new Chanel Coco's Croco is"
The election system of names varies according to the house, some people create a link from the name and designing your own bag.
For others, like YSL's name sums up the style of bag: Downtown for a casual night for the urban chic Uptown. Marc Jacobs bag named according to the muse that has inspired him: The first was in 2000, the Venetia [On the fashion editor friend, Venetia Scott], then came the Julianne [Moore], the [Hilary] Swank, The Carolyn [Bessette Keenedy] and most recently, Stam, who was named after Jessica Stam, his favorite model. The big bag with straps was one of the models until Grace Kelly Hermès "adopted."
Brands want to be iconic designs provide passengers bestsellers like Kelly - Patricia analyzes Romatet, associate director of research and consultation of the French Fashion Institute. Madame
[# 119 August-September 2007]
Photo 1: Julianne - Marc Jacobs
Photo 2: Part Time - Balenciaga
